The unreal human rationality TEDxOporto 2016

Carlos Mauto believes that human behavior often shows in not so rational or consistent manners, and that, in certain situations, it’s possible to predict actions and reactions from people at a large scale. 

By joining these two factors it’s possible to have situations where you can directly influence behavior, and measure the effects of that intervention. The goals is producing better outcomes for individuals and society.

Watch the talk here: