Meet the Team

Bibi Groot

Bibi is the Behavioral Expert for CLOO’s projects with IDB and ENSICO. She has led projects across various countries,

from Portugal, to England, the Netherlands and Brazil. Bibi previously worked for The Behavioural Insights Team (UK), where she ran several large-scale field experiments. She has co-authored reports and guides for policy-makers, parents and teachers about behavioral insights applied to Education.

Behavioral Expert

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Caio Cruz

Caio is passionate about about public policy, especially focusing on local development and poverty reduction.

Caio is co-authoring a publication on behavioral insights applied to diversity & inclusion. He is currently completing his degree in Public Administration at Fundação Getúlio Vargas – São Paulo, and has worked with various NGO’s dedicated to improving the lives of LGBTQI+ persons in São Paulo.

Junior Behavioral Advisor (Protocol with Fundação Getúlio Vargas)

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Carlos Mauro

Carlos founded CLOO after a long career in Academia. At CLOO, he works with governments

and companies in applying behavioral economics across several areas including pro-environmental behavior, diversity and inclusion, and public integrity policies. He also still teaches Behavioral Economics occasionally. Carlos has a multidisciplinary background in Economics, Public Management, Philosophy and Cognitive Sciences.

Chief Scientific Officer

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David Greer

David is currently a master’s student in Applied Social Cognition at the University of Lisbon and is interested in

consumer behaviour, environmental psychology and choice architecture. He is passionate about the potential behavioural insights can have in facilitating complex choices and increasing individual well-being. In his spare time, David enjoys competitive debating and engaging in student union affairs.

Junior Behavioral Advisor (Protocol with Universidade de Lisboa)

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Debra Nathan

Debra is currently doing her Masters at Católica in Psychology in Business and Economics. Formerly a journalist,

she now has a keen interest in policy making pertaining to poverty reduction, ethical consumption and hand-sanitation in underdeveloped countries. Outside of policy making, topics pertaining to neuroscience, consumer behaviour and history interest Debra. In her spare time you can find Debra with a book, learning to surf or hanging out at the animal shelter.

Junior Behavioral Advisor (Protocol with Universidade Católica Portuguesa)

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Fernando Quintino

Quintino co-leads CLOO’s business development in Brazil with Carlos and Gui. Quintino is also a

specialist consultant in corporate law, focused on the entertainment and games sector. He co-founded Cesnik, Quintino e Salinas law firm.

Chief Business Development Officer

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Gabriel Cabral

Gabriel focuses on Behavioral Insights applied to Law.

He has written various Jota articles on the topic, as well as a book. Gabriel also enjoys teaching: he was a Law teacher at the Universidade Federal of Rio de Janeiro.

Behavioral Advisor

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Gui Afif

Gui is dedicated to consolidating CLOO’s operations in Brazil. Before joining CLOO

he founded Guaimbé Bureau de Cultura, and was president of Cultura e Mercado, a business school focused on entertainment and culture. Gui plays the saxophone, and although he used to be a professional musician in the nineties, he still performs regularly in São Paulo’s local scene.

Business Director, Brazil

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Henry Nasser

Henry works across our projects in Brazil, and supports the team on business development.

Henry ran the fieldwork in a project to understand the drivers of workplace accidents in a petrochemical factory. He is now working on an RCT to find effective ways to help people repay their debts. Before joining CLOO, Henry worked on Market Intelligence, Consumer Behavior Analysis and Sell-Side Research.

Head of Operations & Lead Behavioral Analyst

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João Matos

João is co-authoring a publication on behavioral insights applied to Diversity and Inclusiveness policies.

João has worked on CLOO projects since its inception, including boosting the effectiveness of organizational training and improving debt repayment rates. João has a Master’s degree in Sociology.

Behavioral Advisor

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Júlio Silva

Júlio is completing his Masters in Applied Social Cognition at the School of Psychology of the University of Lisbon and

is interested in topics related to behavior, motivation, and productivity. His thesis is focused on the SUSTAINMEALS project, which seeks to create tools to encourage vegetarian choices in canteens. He was a swimmer and loves cinema and technology.

Junior Behavioral Advisor (Protocol with Universidade de Lisboa)

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Luana Almeida

Luana focuses on projects concerning diversity and inclusion, and supports the team on business development.

Luana has previously worked in various countries, such as Belgium, Brazil and the Netherlands, in the fields of sustainable development and corporate social responsibility. She holds a master’s degree in law and globalisation.

Project Manager – Diversity and Inclusion Unit

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Rita Damasceno

Rita is currently a master’s student in Organizational and Work Psychology at the University of Coimbra.

She is interested in mental health and well-being, social entrepreneurship, and the impact that applied psychology can have on several areas of society. In her spare time, she is dedicated to student union affairs, reading, or travelling.

Junior Behavioral Advisor (Protocol with Universidade de Coimbra)

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Varaidzo Ndebele
Varaidzo Ndebele

Varaidzo is a Master’s student at Universidade Católica Portuguesa, who has an interest in policy making,

particularly in issues surrounding sustainability, healthcare and education. She works with and has organised a fundraiser for KidzCan Zimbabwe, a charity that specialises in providing all round care and assistance to children who have cancer and their parents. In her spare time, she likes to learn languages: she can read Greek as she learned it during her elementary school years and is currently teaching herself Portuguese.

Behavioral Advisor

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Vasco Brazão

Vasco focuses on CLOO’s scientific practices and research integrity.

He is also working hard to ensure that the most junior CLOOers in Portugal have a fantastic learning and working experience. In his free time, Vasco is a voracious reader, loves to cook, and is trying to master the crow pose.

Head of Research & Behavioral Advisor

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Gustavo Mendes

Gustavo collaborates on projects in Portugal and supports the team in the development of BIA (Behavioral Insights Academy) as well as the “Marketing for Social Impact” and “Behavioral Sciences Applied to Diversity and Inclusion” Laboratories.

He holds a PhD in Psychology from the University of Porto, with an MBA from the Porto Business School, where he is a visiting professor. He is a Marketing Director, with extensive experience in Strategic Marketing, Brand Management and Consumer Behavior.

Associate Advisor

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Hans Müller

Hans completed a Master’s degree in Behavioural Science for Management at the University of Stirling, Scotland. To date, Hans has helped write evidence reviews at CLOO on topics ranging from diversity and inclusion at work, to persuasive app design.

External Scientific Advisor

Deborah Small

We are privileged to have Professor Deborah Small as scientific advisor at CLOO. She is “Laura and John J. Pomerantz Professor of Marketing” at Wharton, University of Pennsylvania. Professor Deborah Small’s research interfaces psychology and economics, examining fundamental processes that underlie human decision making. Her research has been published in top-tier academic journals across Psychology and Marketing. She teaches consumer behavior and Marketing for Social Impact.

Want to join our team?

We are always interested in hearing from interesting behavioral scientists!


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