Meet the Team

Alice Martins

Alice, a Master’s student in Social and Organizational Psychology at ISCTE-IUL,

has always been inclined towards studying the path of organizations. The effects of cognition, emotion and culture on human decisions are areas of interest, as well as consumerism and pragmatic solutions. She believes that the challenges lie in the unknown, and that promoting difference is the key in finding solutions. In her free time she enjoys reading, walking and cooking.

Behavioral Advisor

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Amity Dystyler

Amity is an undergraduate student in Social and Consumer Sciences in ESPM-SP.

She loves writing about pop culture-related themes, connecting them to behavioral sciences. Amity is especially interested in philosophy, biopolitics and diversity. Through these approaches, she seeks to better understand issues of importance in a world increasingly prone to identification with specific cultural aspects and movements. In her spare time, Amity is dedicated to playing the acoustic bass and reading comic books, where she seeks inspiration for new articles and researches.

Junior Behavioral Advisor (Protocol with ESPM – Escola Superior de Propaganda e Marketing)

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Ana Lourenço

Ana is a Masters student in Applied Social Cognition at the School of Psychology of Universidade de

Lisboa. The way people react to situations, respond to stimuli and make choices has never gone unnoticed, however, it was the diversity of domains in which behavioral insights can be applied that led to her interest in decision-making processes and choice architecture. Despite her taste for policy implementation, data analysis is where she feels most at home. Ana spends most of her free time at the beach, surfing.

Junior Behavioral Advisor

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Beatriz Barbosa

Beatriz has a degree in Graphic Design and is passionate about everything that involves creation.

She has worked with NGOs linked to human rights and anti-racism matters. In her spare time, Beatriz is a singer and is dedicated to music production, where she seeks to exercise her creativity.

Junior Graphic Design and Marketing Professional

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Caio Cruz

Caio is passionate about about public policy, especially focusing on local development and poverty

reduction. Caio is co-authoring a publication on behavioral insights applied to diversity & inclusion. He is currently completing his degree in Public Administration at Fundação Getúlio Vargas – São Paulo, and has worked with various NGO’s dedicated to improving the lives of LGBTQI+ persons in São Paulo.

Behavioral Advisor and Junior Research

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Carlos Mauro

Carlos founded CLOO after a long career in Academia. At CLOO, he works with governments

and companies in applying behavioral economics across several areas including pro-environmental behavior, diversity and inclusion, and public integrity policies. He also still teaches Behavioral Economics occasionally. Carlos has a multidisciplinary background in Economics, Public Management, Philosophy and Cognitive Sciences.


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David Greer

David is currently a master’s student in Applied Social Cognition at the University of Lisbon and is

interested in consumer behaviour, environmental psychology and choice architecture. He is passionate about the potential behavioural insights can have in facilitating complex choices and increasing individual well-being. In his spare time, David enjoys competitive debating and engaging in student union affairs.

Behavioral Advisor 

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Fernando Quintino

Quintino co-leads CLOO’s business development in Brazil with Carlos and Gui. Quintino is also a

specialist consultant in corporate law, focused on the entertainment and games sector. He co-founded Cesnik, Quintino e Salinas law firm.

Chief Business Development Officer

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Gabriel Cabral

Gabriel focuses on Behavioral Insights applied to Law. He has written various

Jota articles on the topic, as well as a book. Gabriel also enjoys teaching: he was a Law teacher at the Universidade Federal of Rio de Janeiro.

Behavioral Compliance Specialist

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Gabriel Cardoso

Gabriel is Psychologist, Specialist in Behavior Management, Master’s student in

Psychology at the Federal University of Santa Catarina and has more than 5 years of experience applying Behavioral Sciences to transform people and organizations.

He believes that the main problems the world faces today can only be solved if we improve our understanding on human behavior. Based on that, his personal and professional purpose is to develop long-lasting and socially relevant behaviors that contribute to a more just, egalitarian and sustainable society.

Lead Behavioral Analyst

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Gui Afif

Gui is dedicated to consolidating CLOO’s operations in Brazil. Before joining CLOO

he founded Guaimbé Bureau de Cultura, and was president of Cultura e Mercado, a business school focused on entertainment and culture. Gui plays the saxophone, and although he used to be a professional musician in the nineties, he still performs regularly in São Paulo’s local scene.

Chief Executive Officer

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Hans Müller

Hans has a Master’s degree in Behavioral Science for Management from Stirling University.

He is currently implementing a behavioral-toolkit in a portuguese law firm to overcome the psychological barriers of a digital transformation. Apart from his research and advisory roles he also focuses on business development. He is a musician and dreams of creating a CLOO band

Behavioral Advisor

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Izabel de Albuquerque

Izabel is pursuing her doctorate at Nova School of Law (UNL, Lisbon)

specialized and internationally certified in Ethics and Compliance (CCEP-I), and has worked for over 15 years in multinational companies. After a few years of corporate experience as a Compliance Officer, experiencing the practical difficulty of creating behavioral change interventions to strengthen the culture of integrity, Izabel discovered the relevant role of Behavioral Sciences and the true potential that Behavioral Compliance has to positively transform corporate environments. She loves to travel, read, talk and learn about people’s life stories, practice yoga and meditate

Head of Behavioral Compliance

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CLOO - Joana
Joana Reis

Joana is a social and cognitive psychologist with extensive experience in conducting research

with diverse methodologies and a strong in transferring academic knowledge into practical solutions that improve people’s lives.

Before joining CLOO, she worked as a consultant in projects of communities and stakeholders engagement, organizational change and consumer behavior. She has also worked in academia for several years, teaching and doing research on judgement and decision making (e.g., cognitive biases).

She holds a Master’s and a PhD degree in Psychology – Social Cognition, from the University of Lisbon.

Behavioral Policy Researcher and Manager

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João Matos

João is co-authoring a publication on behavioral insights applied to Diversity and Inclusiveness policies.

João has worked on CLOO projects since its inception, including boosting the effectiveness of organizational training and improving debt repayment rates. João has a Master’s degree in Sociology.

Behavioral Advisor

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Lucas Lopes

Lucas is a graduate student in Graphic Design. He believes that design and behavioral sciences

are like father and son, since design is dedicated to understanding behavioral patterns of a certain group so that the experience of this group is transformed or optimized.
Lucas loves any kind of artistic expression, from music to graphic arts. Pop culture, animation and fantasy lover.

Junior Graphic Design and Marketing Professional

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Mariana Sarmento

Mariana’s journey into behavioral science began shortly after taking an elective course

in decision-making during her undergraduate studies in Management. The deep focus on human behavior and its flaws and inconsistencies resonated with her and offered a more nuanced explanation to the shortcomings of the traditional economic models she had been taught in previous years.

Aiming to get a more rigorous understanding in behavioral economics and psychology, she later went on to pursue a master’s degree in Applied Psychology and Economic Behaviour from the University of Bath.

Some of Mariana’s interests in the field consist in its applicability to designing innovative, behaviorally informed policies aimed at addressing complex socio-economic issues, such as poverty eradication, gender inequality and promoting diversity and inclusiveness within societies.

Behavioral Advisor

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Vasco Brazão

Vasco focuses on CLOO’s scientific practices and research integrity. He is also working hard

to ensure that the most junior CLOOers in Portugal have a fantastic learning and working experience. In his free time, Vasco is a voracious reader, loves to cook, and is trying to master the crow pose.

Head of Research & Behavioral Advisor

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Bibi Groot

Bibi is the Behavioral Expert for CLOO’s projects with IDB and ENSICO.

She has led projects across various countries, from Portugal, to England, the Netherlands and Brazil. Bibi previously worked for The Behavioural Insights Team (UK), where she ran several large-scale field experiments. She has co-authored reports and guides for policy-makers, parents and teachers about behavioral insights applied to Education.

Associate Advisor 

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Daniela Goya-Tocchetto

Daniela Goya-Tocchetto is a Ph.D. candidate in Management &

Organizations at the Fuqua School of Business, Duke University. She works on issues related to justice and economic inequality, political psychology, and organizational diversity.

Associate Advisor

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Gustavo Mendes

Gustavo collaborates on projects in Portugal and supports the team in the development of BIA

(Behavioral Insights Academy) as well as the “Marketing for Social Impact” and “Behavioral Sciences Applied to Diversity and Inclusion” Laboratories. He holds a PhD in Psychology from the University of Porto, with an MBA from the Porto Business School, where he is a visiting professor. He is a Marketing Director, with extensive experience in Strategic Marketing, Brand Management and Consumer Behavior.

Associate Advisor

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Milena Feldkamp

Milena is a cultural psychologist who has spent half of her professional life in academia and

half as a consultant, trainer and executive coach in business. She has worked as Assistant Professor of Cultural Psychology at The University of Amsterdam and founded an international masters program on diversity. She loves applying her expertise on culture, communication and diversity management to topics such as cross-cultural management, global teams, organizational culture and change management, diversity, equity and inclusion. Besides working at CLOO as Associate Advisor, she still teaches in The Netherlands.

Associate Advisor

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Priscila Rohem

Priscila is a columnist for MIT Tech Review Portugal, and believes that diversity, creativity and innovation

go hand in hand. She has already led teams of 2-10 people in Brazil’s government sector, with a focus on the simplification of complex data in an infographic format and has experience in research for the biological and social sciences (public policies in the area of innovation). She She has a multidisciplinary background, as she has a Master’s Degree in Microbiology, an MBA in Management, and a PhD in Public Policy. Constantly searching for personal development, empathy, and strategic communication as tools of evolution as a human being, she believes in social impact due to small individual actions in everyday life.

Associate Advisor

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Renato Capanema
Renato Capanema

Renato is the Director of Inspection at the Chamber of Deputies, as well as the Federal auditor and

former Director for the Promotion of Integrity and International Cooperation of the General Controller of the Union – CGU. Master Summa Cum Laude in Anti-Corruption Studies by the International Anti-Corruption Academy – IACA. Graduated in International Relations from the University of Brasília (UNB) and in Law from the University Center of Brasília (UNICEUB). He coordinated Pró-Ética and worked on the regulation and implementation of the Anti-Corruption Law. He acted as a representative of Brazil in several international forums, such as the OECD, G20 and OAS.

Professor & Researcher at CLOO

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External Scientific Advisor

Deborah Small

We are privileged to have Professor Deborah Small as scientific advisor at CLOO. She is “Laura and John J. Pomerantz Professor of Marketing” at Wharton, University of Pennsylvania. Professor Deborah Small’s research interfaces psychology and economics, examining fundamental processes that underlie human decision making. Her research has been published in top-tier academic journals across Psychology and Marketing. She teaches consumer behavior and Marketing for Social Impact.

Want to get in contact with us?

We are always interested in hearing from interesting behavioral scientists!