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The Unreal Human Rationality

Carlos Mauro believes that many times human behavior is not very rational or conscious and that it is possible to largely predict people's actions and reactions in certain conditions. Coupling these two factors, he creates situations in which he influences clearly and measurably human behavior in order to create better outcomes for both individuals and society.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Watch the video here. (in portuguese)