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RCTs are not (always) the answer

Article published in the Behavioral Scientist magazine.


The article “RCT are not (always) the answer” (authors: Tania Ramos and João Matos, CLOO Behavioral Insights Unit) was published in the special issue “Nudge turns 10: A special issue on behavioral science in public policy” of the Behavioral Scientist magazine.


In this article, the authors discuss the importance of a broad methodological knowledge in order to evaluate nudge interventions and encourage a greater debate in the field about the strengths and limitations of the different research designs and methods available to practitioners in behavioral science. 

Created by

Tânia Ramos, PhD, Executive Director and Senior Behavioral Policy Consultant

João Matos, MSc, Behavioral Policy Consultant