GBI | Green Behavioral Insights

CLOO works in the area of sustainability in national and international projects, both with governments and in the private sector. We apply behavioral economic principles to the creation of pro-environmental behavior policies.

CLOO has developed pro-environmental projects based on insights from the behavioral sciences. These projects include, for example, the development of programs to promote population adherence to environmental public policies; the creation of more effective incentives frameworks for promoting pro-environmental behaviors; behavioral changes in water and energy consumption, among others.


Miguel Laranjo

Diretor Geral, Formato Verde

Behavioral economics field of knowledge has an enormous potential to solve problems in society. CLOO, with its team of consultants and scientists, carried out scientific studies, in direct interaction with our team, of great importance for the definition of behavioral change strategies in the field of sustainability.